Google has shared some interesting statistics. Google has paid a whopping $ 4 billion to YouTube music industry content creators over the past year.
According to Google, the main income for the music industry on YouTube comes from two sources. On the one hand, advertisers who are attracted to an audience of over 2 billion viewers on music videos alone every month.
On the other hand, there is a paid subscription system. As Google boasted, in the first quarter of 2021, YouTube and YouTube Music attracted the largest number of paid subscribers ever.
Various types of content contribute to the development of the income of the music industry – from clips created by global stars to dance and music challenges that are uploaded to the platform by ordinary users. In total, Google has paid out more than $ 4 billion to the music industry worldwide over the past year, of which 30% came from music user generated content, along with professional videos.