This year, you’d think the smartphone market has changed dramatically in the past few months with everything that’s happened this year. Some might have expected Huawei to sink and Apple to regain its throne and come out on top. The smartphone market as a whole has shrunk a bit, and Huawei has indeed lost market share, but that’s not enough to rebuild Apple. In fact, the Cupertino-based company slipped even further, allowing Xiaomi to take the coveted spot at number 3 finally.
In general, the smartphone market in the third quarter of 2020 declined by 5.7% compared to last year. However, this is a good period for the industry compared to the previous two quarters. Companies, factories, and consumers are starting to get back on their feet after months of lockdowns and restrictions. However, not all phone makers have had a good quarter, and in fact, only two of the top five have won those spots, at least based on the latest Gartner data. Even though the market grew by only 2.2%, Samsung is still in the lead. Huawei surprisingly maintains its position despite losing 21.3% of its share. The biggest winner, however, is Xiaomi. The Chinese company grew 34.9%, enough to overtake Apple. And this even without entering the US market. The market analyst attributes this to Huawei’s loss in markets outside of China, and he could catch up with his worried compatriot if Huawei’s fate does not change in the coming quarters.
However, Apple is likely to pick up steam in the next quarter. The delay in releasing the iPhone 12, which was due to hit the market by September, resulted in almost stagnant shipments for the last quarter. Given Apple’s first 5G phones’ popularity, this will definitely change course in the coming months.
Subscribe to IT Zine on Telegram