Spilling the Beans
We think maybe there is an interesting tale behind this poster. Maybe the guy had a miserable time growing up and he wants to spill the beans about Santa to make himself feel better. However, little kids who still believe in Santa might not know how to read, which means the target audience aren’t even going to find out Santa isn’t real (shush).
‘What is he saying?’ some little kids strolling past might ask their parents. They can make something up on the spot instead of revealing the truth about the friendly, white-bearded gift bringer.