Counterpoint Technology Market Research has released statistics on the global smartphone and traditional mobile phone market for the third quarter of this year. In both segments, a decline was recorded due to the ongoing pandemic and economic difficulties.
From July to September inclusive, 366 million smartphones were shipped globally. This is 4% less than the third quarter of 2019, but 32% more than the second quarter of 2020.
The leading position in the global smart cell phone market was taken by the South Korean giant Samsung with a 22% share. In Europe, this company controls 37% of the industry. Huawei is on the second line with 14%, and Xiaomi closes the top three with 13% of the market.
If we consider the segment of classic mobile phones, then shipments in annual terms fell by 17% – to 74 million units. The leader here is the Transsion Group, which owns brands such as iTel Mobile, Tecno Mobile, and Infinix Mobile. The Transsion Group accounted for over 35% of the total push-button telephone shipments in the third quarter. Simultaneously, in Europe, HMD Global, which produces Nokia devices, is in the first place: the result of this company in this region is 40% against 14% globally.