Demand growth due to COVID-19 pandemic
The laptop market grew 27% year over year in the second quarter of this year, according to the latest report released by Strategy Analytics.
The rise in demand is attributed to the COVID-19 pandemic, which has forced many users to shift to telecommuting and homeschooling. The two leading companies in this segment, Lenovo and HP, had nearly 50% market share in the second quarter of 2020.
According to the latest survey, Lenovo accounted for 25% of the market, while HP’s market share was 24.8%. Brands such as Dell, Apple and Acer followed, ranking third, fourth and fifth in terms of global notebook shipments with market shares of 15.6%, 8.5% and 6.7% respectively.
The study authors report that today laptops are purchased for work, study and play. Separately, there is a great demand for Chromebooks.