Recently, we talked in detail about what cookies are and why they are needed. In short, these are files that various sites save on your computer to load web pages faster when you visit them again. For example, a cookie can store a photo of your profile on a social network, a history of correspondence and comments, and so on. Thanks to cookies, you do not have to enter your account data on sites every time and wait for your settings to load. And search engines use them to offer you the most relevant results.
But this technology works not only for the convenience of users, but also for large corporations such as Yandex and Google. They use so-called Tracking Cookies, which serve to deliver personalized advertisements. Sites remember your preferences and surfing style, and “slip” those advertisements that you should like in the opinion of the system.
How to disable cookies in your browser
To prevent your every step on the Internet from being tracked, you can block cookies in your browser. We will tell you how to do this using the example of Google Chrome.
- Launch Chrome and click on the three perpendicular dots in the upper right corner (customize and manage Google Chrome).
- In the menu, select the “Settings” section.
- Click on the “Privacy and Security” line in the list on the left.
- Select “Cookies and Other Site Data”.
- Check the box next to “Block third-party cookies”. The change will be applied automatically.
In addition, you can block third-party cookies in incognito mode or block all cookies altogether. However, the latter is not recommended as some websites do use them for your convenience or do not work at all without your consent to store cookies.