Yandex presented today, March 31, 2021, its new logo, which became part of the new corporate identity, which was replaced for the first time in 13 years. It has already appeared on the Yandex home page.
The corporate identity also includes a new company logo – the letter “I” in a red circle – and a new typeface for logo designs.
The sign can be seen in interfaces and in life, for example, on courier bags and on cars. The font will be used in service logos.
The refreshed Yandex corporate identity was first created outside the Lebedev Studio. It was developed by Yandex designers together with Ilya Ruderman, a type designer who has been cooperating with Yandex for a long time and participated in the creation of the Yandex Sans typeface.
In addition, Yandex has changed the search bar – it no longer repeats the shape of the arrow.
Gennady Lokhtin, Design Director of Yandex.Search, explained:
The previous Yandex logo was created almost thirteen years ago. Back then, no one thought that an internet company could deliver groceries, process payments, and make self-driving cars. The new identity reflects the essence of modern Yandex and looks good on a variety of surfaces, from a smartphone screen to a package with products from Lavka. At the same time, she reminds that Yandex services have common technologies and a common origin – search ”.