The Facebook team has announced the launch of the Marketplace private classifieds platform in Russia. Initially, a platform for buying and selling goods between users appeared on the social network in 2016.
In fact, Marketplace is an analogue of Avito and Yula, operating within the same social network. This is a format that is already familiar to Russian users. VKontakte also has a similar service, it includes not only ads from VKontakte users, but also ads from Yula.
The Marketplace badge has already appeared in the new version of the mobile app and the web version of Facebook. Facebook Marketplace lets you buy and sell items and products to other users. There is a convenient search for products with filters by seller’s location, category and price and other parameters.
Anna-Maria Treneva, Regional Director of Facebook, Instagram and Messenger in Russia, noted:
We know that many are already using our platforms to find and exchange goods. The Marketplace will become a convenient platform for people where they can easily find new products, buy what they need, or sell what you no longer need. ”