Recall that in iOS 14.5 there are new privacy settings that allow iPhone and iPad owners to prevent applications from collecting personal data. Moreover, in accordance with the new requirements, applications must explicitly receive permission to collect personal data.
Users have now begun to receive the necessary data collection notifications in the Facebook and Instagram apps. However, in addition to the warning itself, users are told that this will not only allow better customization of ads, but also “will help keep Facebook (or Instagram) free.” On the web, Facebook and Instagram have dubbed the trick “scare tactics” because of the rather transparent hint of the possibility of imposing fees for using social networks and losing free access.
The warnings look something like this:
This version of iOS requires us to request permission to track certain data from this device in order to improve ads. Find out how we restrict the use of this information if you do not enable this setting. We use information about your activity from other apps and websites to: show you more personalized ads, help keep Facebook free, and support businesses that rely on ads to reach their customers. “