The source, citing data from analysts at CIRP, reported the results of iPhone sales in the United States for the second quarter.

Apple has convinced buyers to buy the most expensive iPhone.  iPhone 12 Pro Max has become the most popular Apple smartphone

The chart shows that demand is gradually shifting more and more towards the iPhone 12 line. If a quarter ago the iPhone 11 was the undisputed leader in sales, now it shares the first place with the iPhone 12 Pro Max. Each smartphone occupied 23% of the market, and here it is worth noting an important fact: the most expensive model is the leader of the current line. In past generations, the iPhone 11 and iPhone XR held the lead by a huge margin. Yes, the iPhone 12 ranks second, but this is exactly the second place, and the share is clearly several percentage points lower than that of the flagship.

Apple has convinced buyers to buy the most expensive iPhone.  iPhone 12 Pro Max has become the most popular Apple smartphone

The fourth place is taken by the iPhone 12 Pro, the iPhone 12 mini took only 5%, which perfectly shows what percentage of people really need miniature flagships. Even the second generation iPhone SE is more popular now. In general, the total line of iPhone 12 took 63% of sales.

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