It’s not fair to highlight water resistance and at the same time deny warranty service to drowned smartphones.
The Italian antitrust authority has fined Apple 10 million euros for an unscrupulous iPhone advertising campaign. The regulator said that Apple, in its advertising, misleads users about how deep and how long the iPhone can be submerged without damage.
In various marketing materials related to the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone XS, iPhone XS Max, iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, Apple has stated that smartphones are water-resistant to a depth of one to four meters. Within 30 minutes, depending on the model.
However, the Italian antitrust authority noted that the ad did not clarify that these advertising claims are only true under certain conditions, such as controlled laboratory tests using pure water.
The regulator also disagreed with Apple’s warranty, which does not cover damage caused by fluids. The authorities considered it dishonest to highlight water resistance and at the same time, deny warranty service for drowned smartphones.
In 2018, Apple was fined € 10 million in Italy for deliberately slowing down smartphones.