Apple is perhaps the only smartphone maker to actively advertise its devices even a year after their release.
Published a couple of days ago, a commercial called In The Dark is about the front camera’s night mode feature, which is available on iPhone 12, iPhone 12 mini, iPhone 12 Pro and iPhone 12 Pro Max.
“Now you can take amazing selfies in the dark. Relax, this is the iPhone“, – reads the accompanying description of the video. Apple introduced Night Mode to the iPhone 11 line, but it was initially limited to the main camera. With the iPhone 12 lineup, Apple has also added Night Mode to the front-facing camera.
This is the third iPhone 12 commercial in the past few days. Last week, Apple advertised a feature to find a lost smartphone using an Apple Watch, and a little earlier the company boasted of the water resistance of the iPhone 12, which caused outrage among users.
Meanwhile, there are only a couple of months left before the presentation of the iPhone 13.