According to data from research agency Counterpoint Research, AirPods are once again the wireless headphone market leader, with more than a quarter of all shipments.
It’s not the first year that Apple has been in the first place. The report is provided for the third quarter of 2020. AirPods shipments in the TWS headphone category accounted for 29%, while the Apple Watch leads in the smartwatch category with a 28% share. And this is provided that Apple products are more expensive than competitors!
Nevertheless, budget headphones and smartwatches show excellent results. More than half of the best-selling TWS earbuds in Q3 2020 are budget models that cost less than $ 50 and some under $ 20. Xiaomi is in the lead.