According to Bloomberg, citing information from the supply chain, Apple will significantly increase the production of smartphones this year, in particular, by increasing the initial circulation of the iPhone 13.
The company is expected to launch 90 million new iPhone 13 smartphones in 2021, which is 20% more than the iPhone 12 launched last year. Despite the global chip shortage, Apple has secured support from key manufacturers and suppliers of essential components to produce the iPhone 13. The world’s largest contract manufacturer, TSMC, said the company will prioritize Apple and car makers in its third quarter production schedule.
Matthew Kanterman, an analyst at Bloomberg, said Apple will continue to benefit from the rise in popularity of 5G and the overall improvement in the smartphone market. However, the expected increase of 20% over last year should come from the fact that the iPhone 12 lineup last year was delayed until October, but this year there should be no delays.
Bloomberg confirms that the iPhone 13 Pro and iPhone 13 Pro Max models will receive LTPO screens with adaptive refresh rates, which will have a positive impact on battery life. Reduced bangs and improved cameras are also expected.
The iPhone 13 is expected to be announced in September this year.